Teaching a class on Skillshare is rewarding in many ways, some of which I had not anticipated.
For example, while I was fully aware of the 25 student milestone, I was determined not to pay too much attention to it because my goal is very long-term and trying to reach 25 students in the first two weeks after launch wasn't going to do much for my long-term strategy.
Still, there is nothing like a target. This one is almost an anchor. Twenty-five students is a key milestone because that's when Skillshare starts giving you some attention, in two ways: First, you class starts trending in the class catalog; second, you can start getting paid. Of course, you need hundreds of students to make it an income-generating activity, and you need at least a dozen courses to keep the momentum going.
There is a temptation to stop the marketing when you reach 25 students. That would be a mistake. The next big milestones are probably those I need to set for yourself to make sure I both work well with the Skillshare platform, understanding how to make the most of it, AND keep moving towards my long-term objectives.
- 20% enrollment (visits to page/enrollment)
- Five positive written reviews, with specific comments, not just the "yes, I recommend the class" variety.
- Ten projects posted for every 100 students (10% conversion from enrolled to project posted).
- Five comments/questions from students in the discussion area.
- Develop a complete curriculum around insight mapping
- Create and launch one new class every 6 weeks